Why I started this blog

banner with photo of Leon


It’s been almost three weeks now since I started this blog, and I must say, I’m loving it so far! 

The process of writing compelling content on a daily/ weekly base that can potentially help thousands if not millions of people is just so exciting to me. Blogging is a creative outlet that helps to strengthen my writing skills. It feeds my natural curiosity, and it lets me explore my entrepreneurial side. 

The fact that I can sit down, open my laptop, create something from nothing, and share it with the world is really stimulating. Not too long ago, none of this was possible. “We live in an extraordinary age,” Carl Sagan would say.

But there’s more.

The “nerd” inside of me always wants to explore new technology. He wants to play around with the latest tools and fiddle with plugins for his website. He wants to find out why his CSS is not working and tweak it until it does. Lock me up in a room with a laptop, internet access, and a WordPress theme that I can play with, and I’m happy. 

What we can do with technology today is simply amazing, and I’m already looking forward to the new trends and innovations that will inevitably come in the tech world in the coming years.

To say I’m excited and grateful that I can do this is an understatement.

Blogging is the perfect blend of everything that I love:

  • Helping people (this is huge for me. If I can help, I feel fulfilled.)
  • Writing (I’m not the best writer in the universe, but hey… who is?)
  • Creative problem solving
  • Technolgy
  • Entrepreneurship
  • Creativity in general (because I think I’m at least somewhat creative)

I can see blogging providing me the freedom to work when and where I want, doing something that I enjoy. And that’s my ultimate goal. That’s why I started this blog. 

Wait a minute…

Let me re-phrase that. It’s actually: “helping people through blogging and achieving personal fulfillment through the freedom that blogging gives me”.

There, I said it. 

Did I mention money? I don’t care about making money at this point. I first need to figure out how all of this works and only then I can start to think about making money with this blog.

Let’s be honest: we all want to make (more) money, right?

Like time, money provides us freedom. We can talk about it all day, but that’s how it is, like it or not. 

But the content, my audience, and my writing always come first. 

Why another watch blog?

So why did I start another watch blog when there are already so many high-quality watch blogs out there?

Does the world really need another watch blog?

That’s a question that I’ve asked myself many times lately.

The answer? 


Let me explain.

With the growth of the internet and the “long tail,” the world has become entirely fragmented (in a good way). There are so many sub-niches, hobbies, arts, crafts, and obscure things that people are interested in. 

Existing blogs can’t serve everyone all the time. Niches change, people’s interests change, and blogs themselves change continuously. Sure, the big blogs will attract many visitors, and sure, it is tough (if not impossible) to compete with them, but that’s not the point.

If that was true, nobody would start a new blog, and there would only be a handful of blogs/ websites on the internet serving everyone. The reality is that there are hundreds of new blogs started every day. By people from all parts of the planet and all walks of life. Blogs for business or blogs for fun. 

And they all have a different voice and a different raison d’être.

Leon selfie photo
Me in selfie mode 🙂


Therefore, in my opinion, there’s always room for another blog.  

I believe I can make a difference because there is nobody like me. My blog may be about watches, but my approach is different from somebody else’s, making both of us unique. 

How cool is that? We just touched upon the very essence of marketing/ branding. 🙂

This uniqueness is also the reason why some companies are a huge success where others fail. We can be unique if we can be different. (“Think Different.” Remember?)

Obviously, that’s not a guarantee for success, but at least it’s a thought that validates the idea (on an elementary level).

It’s an uplifting concept that helps me getting through the moments when I see “0 visits” in the dashboard of my Google Analytics. There are a million reasons NOT to do something and sit and wait until the “universe” miraculously gives you what you want, but that’s not the way it works, and that’s not how I’m wired.

I would rather try and fail than not doing it and never knowing what could have been.

Getting started 

So after that, it a question of just getting started.

Getting started with the means that I have today. i.e., with who I am, what I have, and what/who I know.

This is something I learned from Effectual Entrepreneurship. It’s quite interesting if you think of it. To start a blog/business / (any project you can think of), you don’t need anything but the things you already know and have.


Because those are the only things that you can control. Those are the things that money can never buy.

Give a cow a million dollars and tell them to start a business with it.

“Ain’t never gonna happen!” (“Moo”) 😉

We already touched upon money earlier, so let me say that money should be one of the two outcomes of this blog (the other being freedom). 

It should not be the reason for starting it.

So why small watches? 

Over the years my interest in watches has grown to the point where I would always be buying and selling new watches, checking reviews and watching Youtube videos.

But what I really wanted wasn’t there.

I wanted a beautiful, affordable “mid-century” design. A small dress watch for everyday use.

Since I have small wrists, that watch needed to be 38 millimeters (or smaller), or else it would be too big.

Since I didn’t have the money to buy a 36 mm Rolex, I ended up buying the best I could get in my price range, a 37 mm Citizen EcoDrive. When I was shopping for that watch, I found that affordable, quality men’s watches of 38 millimeters or smaller, are pretty rare. 

So I figured there may be other people who have the same problem. 

And that’s how Small Watch Planet was born. 

I hope this wasn’t too much thoughtful wordiness, but hey… I just wanted to let you know the how’s and why’s of this blog. 


I'm Leon. I write articles about small watches (usually 38 mm or less in diameter) because I like them. They look stylish and classy to me. Most of the watches on the market today are 40 mm or more, which I think is too big. This blog was born out of curiosity when I was shopping for a small watch myself and couldn't find the info that I needed.

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